Reasons why Holographic Marketing is taking over

06 Nov 2021

Several years ago, the hip-hop world was stunned by the appearance of Tupac on stage at Coachella. It wasn’t Tupac himself, of course, rather a holographic performance that showed what technology could do and how it could change the future of live music. It has not exactly caught on, at least not in live entertainment spheres, but the technology has proven effective in other industries. One particular area is holographic advertising and marketing, and many experts believe this approach is taking over traditional marketing methods. But why? 

It Creates a Lasting Impression

Everyone remembers where they were the first time they saw 3D holographic technology, whether it was marketing holographs or not. You can use this lasting impression to embed your marketing campaign in the mind of customers, especially if they are learning about your company for the first time. Even if they don’t need your service right now, there’s a strong chance they will in the future, and they are more likely to remember the company that wowed them over one that relied on worn-out marketing methods.

It Is Visually Appealing

From holographic signage to realistic people, animals, or familiar characters, the holographic marketing approach provides a visually appealing experience. The colours are vivid and vibrant, and many companies will use them to provide a stunning experience that is impossible to find elsewhere. While the customer knows deep down they are not face-to-face with something real, the quality of the holograph convinces their brain that what they are seeing is authentic, which creates a positive association.

It Is Something Completely Different

Holographic content displays are a relatively new phenomenon, which means that many consumers may never have encountered them before. This is enough to provide the shock and awe factor that will make any other type of marketing seem outdated in comparison. The combination of high-quality images and futuristic technology is enough to make consumers take a moment to consider what they are seeing, which means it is locked in their memory.

It Adds Value to the Shopping Experience

Shopping is not always enjoyable, which is why brands should make the experience as fun and unique as possible. Holographic marketing can help with this. If you want customers to use your product or service again, you must give them a reason. A bad experience will drive people away, but an exciting and unique one will have people coming back for more.

Brands Can Personalise It

Whether you employ holographic marketing at events, during seasonal shows, or as your primary marketing strategy, you have the chance to personalise it for your brand and the customer. With this, you don’t need to rely on cookie-cutter templates, and instead show off what your business is all about. On the consumer side, customers can enjoy tailored product viewing and experiences that match their retail or service needs.

A New Way Of Marketing

It’s no secret that marketers are always searching for new ways to wow and impress consumers. It’s also no secret that these consumers have become tired of traditional methods. People do not like feeling like they are being sold to. Instead, they want to experience something that might motivate them to explore more or make a purchase, and holographic marketing is the way to do this.